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A keyword is just a way to define what your article is about – or from the user’s experience, a way to define what they’re looking for.
The seed keyword (a.k.a. “head term”) is the most general, broadest keyword for a particular topic. Usually, this type of keyword is just 2-3 words.
As an example, say you search for “mexican food” in Google. That’s technically a topic – but it’s also super broad and general. If you were Google, could you decipher what someone who searches for Mexican food is really looking for?
- Are they wanting to find a Mexican restaurant near you, or maybe a local specialty store?
- Do they want online recipes for Mexican cuisine?
- Do they want a Mexican cookbook?
In my favorite SEO tool, Ahrefs, it says the keyword difficulty is 20 for “easy to make mexican food” with a global volume of 350 searches per month.
REFERENCES
Harry’s Masculinity Report 2018 https://s3.amazonaws.com/harrys-cdnx-prod/manual/Harry%27s+Masculinity+Report%2C+USA+2018.pdf – Men are happiest when a part of something where they feel needed and valued.
Anderson, Cameron & Hildreth, John & Howland, Laura. (2015). Is the Desire for Status a Fundamental Human Motive? A Review of the Empirical Literature. Psychological bulletin. 141. 10.1037/a0038781. – Male need for respect.
Murray, S. H., Milhausen, R. R., Graham, C. & Kuczynski, L. (2016). A Qualitative Exploration of Factors That Affect Sexual Desire Among Men Aged 30 to 65 in Long-Term Relationships. Journal of Sex Research, DOI: 10.1080/00224499.2016.1168352 – Men want to feel wanted and needed.
Terri D. Fisher, Zachary T. Moore, Mary-Jo Pittenger. Sex on the Brain?: An Examination of Frequency of Sexual Cognitions as a Function of Gender, Erotophilia, and Social Desirability. Journal of Sex Research, 2012; 49 (1): 69 DOI: 10.1080/00224499.2011.565429 – Men think about biological needs (e.g. Hero Instinct) more than women.
Gender Differences in Implicit Self-Esteem Following a Romantic Partner’s Success or Failure,” Kate A. Ratliff, PhD, University of Florida, and Shigehiro Oishi, PhD, University of Virginia; Journal of Personality and Social Psychology, online Aug. 5, 2013. – Men have lower self-esteem when their partner succeeds and they fail (i.e. they don’t feel needed/irreplaceable).
Canevello A, Crocker J. Creating good relationships: Responsiveness, relationship quality, and interpersonal goals. J Pers Soc Psychol. 2010;99(1):78-106. doi:10.1037/a0018186 – Showing him you believe in him and he’s the one for the job.
Reis HT, Lemay Jr EP, Finkenauer C. Toward understanding understanding: The importance of feeling understood in relationships. Social and Personality Psychology Compass. 2017:11(3):e12308. doi:10.1111/spc3.12308 – You value his point of view and abilities.
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